Jerry Tran is the founder of the world-renown ABCs of Attraction, one of the world's first and most successful indie pick up companies. Through personal storytelling and life experience he emerged as the creator of the revolutionary Holistic approach to social coaching, transforming the lives of thousands of men. His teaching methods help bridge the gap between Asian cultural dynamics and the media's perception of Asians. He has been featured in such publications as New York Magazine and AsianWeek as well as invitations to speak at Yale, Harvard, University of Chicago, University of Pennsylvania, and Wharton. He has had the opportunity to spread his ideology in features and interviews with ABC Nightline and NBC television.

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