Ollie Rankin is a New Zealand born virtual reality creative director and visual effects supervisor whose career spans more than 16 years. His background in programming and specifically the field of artificial intelligence led him into what was then the brand new discipline of crowd simulation, as one of the first users of Massive, building brains and choreographing battle sequences for the Lord of the Rings trilogy. Since then he has worked at several other visual effects facilities around the world, on a variety of blockbusters and independent films, progressively broadening his knowledge and experience to cover the full gamut of VFX production. After five years as VFX Supervisor at Method Studios in Vancouver, he left to form Pansensory Interactive, a startup founded with the intention of pioneering the new forms of storytelling made possible by VR, AR and AI.