As we create content online we develop our online identity, influence and expertise. Every Flickr photo, every blog post, every link on delicious, every tweet is a small piece of a complete picture that other people are collecting to determine our influence and expertise. Therefore, it’s imperative that there is some central location where potential clients, friends, colleagues can discover one’s social content in order to truly understand one’s influence/expertise. This is the act of building a personal brand. How can we use various plugins, techniques, etc to expose our influence and expertise?
More from BIL 2009
- "Material Social Change" How a fabric company is transforming lives in local communities globally — Eve Blossom
- 10 Lessons I Learned from Starting Companies in a Downturn — Francine Hardaway
- 15 minutes with an evil genius — Whurley
- A Garage-Level Biomedical Research Effort is Taking on Death — John Schloendorn
More on Personal Growth
- +1,-9 — Callum Donald Mathers
- A Real Man — Jason Bowers ▶ video
- Ahlem Nasraoui — Ahlem Nasraoui ▶ video
- Ali Mhenni — Ali Mhenni ▶ video