The need to dispel longevity sticker shock

People within and beyond the biology research community are increasingly understanding that aging is a condition that is potentially amenable to medical intervention, including bona fide rejuvenation via regenerative medicine. However, the longevity side-benefit of preserving health irrespective of age is the source of immense, though completely irrational, fear of the unknown - and in the case of biologists, fear of the political fallout in terms of bringing such research into disrepute. I will explain how this is holding back the field to a massive degree, why it must be brought to an end, and how we might do so.

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