Most web sites are designed on large screens, where they look and function very well. Most of your web site visitors though have much smaller screen. This means that critical part of the web page aren’t visible to users without scrolling. Many users will get confused if they can’t see the important part of a page and will exit rather than scroll downwards.
The technology was used on the Google Earth download page to increase the install rate by 10%. The simple change required was moving the “Install” button 100 pixels upwards.
More from BIL 2010
- A New Volumetric Eye: Light Field Microscopy — Todd Anderson
- Any learning is playable, from 3rd world Bootstraps to Primerist Polymath — Alex Peake
- Before the Robot Cars — Brad Templeton ▶ video
- Breaking Up with Ben & Jerry: How to End Emotional Eating and Gain Emotional Balance — Tricia Greaves
More on AI & Computing
- "Cyborg: Space, Kybernetes, Ship, Man, State, Art, Craft" — Ross Bochnek
- "The Needle in the Haystack" — Paul Bohm
- 15 minutes with an evil genius — Whurley
- 3D Computer Vision & the Kinect — Matt Bell